a social mission
CiK is not your average coaching directory.
As a not-for-a-profit organisation, we proactively seek out the coach who knows in their head and their heart that coaching has so much more to give to schools.
We showcase the very best concessionary offers from our wellbeing coaches to interested school professionals to support children and young people.
Partner coaches get the benefit of increased connections with schools and the opportunity to support the next generation of change-makers.
Partner schools get the benefit of transparent offers and remarkable value coaching (no fee or with at least a 25% saving).
Coaches in Kind was created by Rachael Bushby as a response to seeing so many children and young people fall through the gaps in provision.
“After 15 years as a secondary school teacher, I have the utmost respect for school staff and the potential life-long impact they have on young people’s lives.
Schools can’t do it alone though - the wider community needs to help. After all, it takes a village...
Through the training, coaching and mentoring of hundreds of senior mental health leads on DfE approved courses, I have seen many school leaders with nowhere to turn when individuals need a little bit more support but do not quality for NHS interventions.
In response, I want to connect schools with trusted coaches in a way that is affordable and sustainable.
I have benefitted personally and professionally from coaching and believe it is needed now more than ever.”
Reflecting her experience in the field, Rachael is an International Coaching Federation ACC Accredited coach and a coach-trainer for The Coaching Academy (TCA) - the UK’s largest coach training organisation. Rachael was also a finalist in the Coaching Education category at the most recent TCA awards.
As a result of her positive experience of coaching, Rachael strongly feels children and young people can be supported to set goals and find their own answers, and that the philosophy of asking wise, character-developing questions is lacking in our current education system.
Rachael’s love of questions led her to complete an MA in Character Education and embark on a PhD focused on the subject of curiosity. She is also a research fellow managing the Global Innovations for Character Development Platform at the Jubilee Centre for Character and Virtues at the University of Birmingham.
Rachael co-authored ‘Islands in the Stream - Senior Mental Health Leads in Schools’ (Pass & Bushby, 2023).
